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Four ways to make video advertising work in a complex media landscape

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At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.

As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:
  • Be on the best screen for the moment
  • Connect and engage with every interaction
  • Buy smarter across every screen
  • Focus on impact not views

Read the article on the new DoubleClick.com to learn what each of these mean for advertisers, broadcasters and publishers?

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Published by 
Rany Ng, Director of Product Management, Video & TV Advertising, Google
Anish Kattukaran, Product Marketing Manager, Video Platforms & Brand Measurement, Google


from DoubleClick Publisher http://doubleclickpublishers.blogspot.com/2015/06/four-ways-to-make-video-advertising-work.html

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