THE BOYS' BRIGADE

At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.

As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:

• Be on the best screen for the moment
• Connect and engage with every interaction
• Buy smarter across every screen
• Focus on impact not views

Read the article on the new DoubleClick.com to learn what each of these mean for advertisers, broadcasters and publishers?

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Published by 

Rany Ng, Director of Product Management, Video & TV Advertising, Google

Anish Kattukaran, Product Marketing Manager, Video Platforms & Brand Measurement, Google

from DoubleClick Advertiser http://doubleclickadvertisers.blogspot.com/2015/06/four-ways-to-make-video-advertising-work.html