On or shortly after August 24th, we will remove the BROAD_SESSION match type label from the MatchType column in the Search Query Performance and Paid & Organic Query reports. Instead, rows that formerly returned "broad (session-based)" will begin returning "broad".
To simplify the way we report on match types, this label will be removed from all of our reports, including historical reports. If you'd like to see how your keywords are currently matching to this label, download a copy of your Search terms report before August 24th, 2015.
This is a reporting change and will have no impact on the broad match serving behavior. You can learn more about the MatchType column in the AdWords Help Center.
As always, if you have any questions, comments, or concerns, please contact us via the forum or the Ads Developers Plus Page.
To simplify the way we report on match types, this label will be removed from all of our reports, including historical reports. If you'd like to see how your keywords are currently matching to this label, download a copy of your Search terms report before August 24th, 2015.
This is a reporting change and will have no impact on the broad match serving behavior. You can learn more about the MatchType column in the AdWords Help Center.
As always, if you have any questions, comments, or concerns, please contact us via the forum or the Ads Developers Plus Page.
- Michael Cloonan, AdWords API Team
from Google Ads Developer Blog http://googleadsdeveloper.blogspot.com/2015/07/important-change-to-broad-match-session.html
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