We are updating the Paid and Organic report to include only text ad statistics. Impressions and clicks for mobile app install ads and Product Listing Ads will be excluded from this report starting July 13, 2015.
These formats serve in places other than on search results, so we are excluding them to provide you a better comparison across paid and organic listings at the query level. If you use data from the Paid and Organic report in any of your AdWords API or Scripts applications, then make sure you update them to adjust for this data change. Historic stats for mobile app install ads and Product Listing Ads will continue to be available from this report type up to the following report dates:
These formats serve in places other than on search results, so we are excluding them to provide you a better comparison across paid and organic listings at the query level. If you use data from the Paid and Organic report in any of your AdWords API or Scripts applications, then make sure you update them to adjust for this data change. Historic stats for mobile app install ads and Product Listing Ads will continue to be available from this report type up to the following report dates:
- Product Listing Ads - up to and including March 23, 2015
- Mobile app install ads - up to and including July 13, 2015
from Google Ads Developer Blog http://googleadsdeveloper.blogspot.com/2015/06/upcoming-changes-to-paid-and-organic.html