When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app?
After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”, Thierry, co-founder of digiSchool, explains.
They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly.
Discover how digiSchool decided to go mobile and how they became a market leader for digital education in France. To learn how you too can provide a great site experience for all of your users, don’t forget to check out our Multi-Screen Starter Guide.
Posted by Anne Goldmann
AdSense Account Manager
After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”, Thierry, co-founder of digiSchool, explains.
They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly.
Posted by Anne Goldmann
AdSense Account Manager
from Inside AdSense http://adsense.blogspot.com/2015/06/mobile-site-or-mobile-app.html
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